Air Canada is the largest airline in Canada and is one of the founding members of the Star Alliance. The company was established in 1937. Until 1964, it was called Trans-Canada Airlines (TCA). Already in 1937, the airline's aircraft began to perform intercontinental flights. At present, the planes fly all over Canada, as well as in the United States, Australia, Latin America, Europe and Asia.
During its history, the Air Canada logo has changed several times. But it has always remained concise. And the symbol of the country, the maple leaf, has always been in the center of attention. Thus, from 1937 to 1963 the Air Canada logo was a red maple leaf on the white background and was the exact copy of the national flag. This emphasized its position in the country, speaking of a leading position among all Canadian airlines.
From 1964 to 1992 the Air Canada logo reversed the color scheme - the maple leaf became white and the background red. But in 1993 there appeared a new color - black. The logo began to depict a red maple leaf on the black background. Black was chosen in order to represent the wildlife, which was an integral part of the aboriginal population of Canada. The logo's creators were inspired by the color of Canadian birds and rocks of the Canadian Shield. In this form, the Air Canada logo existed for 10 years.
In 2004, the company decided to go back to its roots to restore the trust in the brand, which was undermined by the financial condition of the carrier. Once again, there appeared the red maple leaf on the white background. The logo was designed to reflect the airline's heritage.
However, in 2017, when all the troubles were left behind, the red maple leaf was again placed on the black background, as it was decided that all symbols of wildlife in Canada should be reflected in the face of the country's largest airline.
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