The Lufthansa logo is one of the most recognizable logos in the world. The cost of the company is 4 billion dollars. The Deutsche Lufthansa airline was established in 1926. However, the history of the brand and its logo began a little earlier.
In December 1917, the Deutsche Luft-Reederei (D.L.R.) company appeared in Germany. However, the first flights were performed only 2 years later, at the end of World War I. The year 1923 was a period of merging D.L.R. with Lloyd Luftdienst. This was the beginning of the new air carrier - Deutschen Aero Lloyd. However, the company's activity could not be fully developed again. Under pressure from the state, it merged with the Junkers Luftverkehr. This is how the well-known Lufthansa appeared. But it didn't last long and was liquidated. The company resumed its work only in 1953.
The history of the Lufthansa logo dates back to 1918, when the German architect and designer Otto Firle created an emblem for the D.L.R. company. It was a crane enclosed in a circle. With the merging of Deutschen Aero Lloyd and Junkers Luftverkehr, the logo was changed. A competition to create the logo of the new airline was announced. The winner was the project that combined the logo of the Deutschen Aero Lloyd crane and Junkers Luftverkehr blue-yellow color scheme. The author of Lufthansa logo remains unknown. The airline's advertising and marketing bureau was at that time headed by Otto Firle.
When the Lufthansa logo turned 100, the company's management decided to improve the visual elements. The crane became more graceful and elegant with its thin bezel. Also, a shade of blue, specially created for the company, gave more elegance, and became the main color of the brand, symbolizing reliability, clarity and value.
The yellow color in the Lufthansa logo has been relegated to the background. This is due to the fact that the company aims at the premium segment and wants to be associated with only one brand color. However, the yellow color will be present in the design of boarding passes, nameplates and schedules.
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