Finnair logo with name
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Finnair logo historyFinnair is the largest airline in Finland, established in 1923 by Bruno Lukander. Then it was called Aero A/Y, which was translated from Finnish as an airline. The first flight was performed on March 20, 1923 from Helsinki to Tallinn. Until 1936, the airline used seaplanes equipped with floats for landing on water.
Then the company developed very rapidly. In the 1960s it had its first jet plane. That's when the first transatlantic flights started.
As the company developed, the Finnair logo was striving from the simple to the complex. At first it was a bird with clearly marked white wings, a tail and a yellow beak. But its body was made up of an inscription reflecting the name of the company. The blue background was chosen for a reason. It was associated with heaven, freedom and nobility.
However, time made the company move forward, and the logo was changing together with the company. Little by little, the movement began towards minimalism. The colors - white and blue - remained unchanged. Otherwise, the logo was created from scratch. The font and the idea itself changed. Then the blue inscription was showing off against the white background. And the blue circle with the silhouette of a white plane inside was carefully displayed above the inscription. The illustration was quite sketchy, and in the plane one could also see the bird and the letter "F" - the capital letter of the airline name.
However, Finnair did not stop there. Next, the font was changed again: it became smoother. The color scheme remained the same. However, the circle above the inscription was replaced by a rectangle, which was placed inside the same circle with the silhouette of the aircraft. The transition to angular geometric shapes was due to the fact that it reflected the technological power, reliability and safety.
And yet the airline went even further and came to absolute minimalism - a blue inscription on a white background. This meant that the company was doing its job clearly and without unnecessary fuss. That is, customers can fly the Finnair flights in complete tranquility, with comfort, and without concern for their safety.